The market cannot buy what it cannot find. Your current SEO footprint is nonexistent. You are ceding market share to inferior competitors simply because they exist on the search index and you do not.
Design is the primary trust signal. A DIY or outdated aesthetic signals “risk” to premium buyers. Your current interface is filtering out your highest-value prospects before they even read your offer.
You are operating manually in an automated world. Every hour spent managing broken plugins or fighting layout engines is margin lost. You are building a job, not an asset.