The marketing world can be noisy and crowded, especially for small business owners. Understanding and applying the marketing rule of 7 is crucial for success. Developed by renowned marketer and author Dr. Jeffrey Lant, this concept suggests that a prospect must be exposed to a marketing message at least seven times before taking action.
Why is this important for small business owners? With so many marketing messages bombarding people daily, it’s easy for your message to get lost in the noise. That’s why being persistent in your marketing efforts and ensuring your message is seen or heard multiple times by your target audience is essential.
To implement the rule of 7, small business owners should utilize multiple marketing channels, such as social media, email marketing, display advertising, and direct mail, to reach their audience through various touchpoints. Consistent messaging across all channels and campaigns is also crucial to reinforce your brand and message in the minds of your target audience.
Mixing up your content and messaging is vital to keeping your audience engaged and interested. Refrain from repeating the same message over and over again. Instead, use retargeting campaigns to reach people who have already shown an interest in your product or service, reinforcing your message and increasing the chances of conversion.
Tracking and analytics tools can also help measure the effectiveness of your campaigns and adjust your strategy accordingly. In summary, by being persistent, consistent, and creative, small business owners can break through the noise and convert prospects into customers using the rule of 7.